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Jays Company is a U.S.–based, family-owned distributor of packaging, printing, and supply products serving pharmacies, clinics, hospitals, and long-term care facilities. Since the early 1970s, the company has grown from a small label and forms business into a nationwide provider offering Rx labels, vials, custom bags, dosing supplies, compounding materials, pill cards, floor mats, and custom-imprinted solutions.
With a strong reputation for reliability, customization, and long-term customer relationships, Jays Company positions itself as a trusted one-stop partner for pharmacy and medical supply needs.
As a B2B-focused healthcare supplier, their buyers typically search for precise, high-intent medical supply keywords—making performance-driven advertising essential for capturing demand at the right time.
Before working with us, Jays Company had never invested in digital marketing or paid advertising with an eCommerce PPC agency or healthcare PPC agency. Their entire business depended on:
They approached us to modernize their acquisition model and bring their B2B buyers online: safely, compliantly, and profitably. As a healthcare-focused B2B supplier, their audience relies heavily on search engines — making paid advertising an ideal channel for B2B lead generation with PPC, ppc b2b lead generation, and Google Ads for medical suppliers.
When Jays Company came to us, they were entering digital advertising for the first time. This meant zero historical data, zero setup, and multiple compliance risks.
We had to build their entire advertising ecosystem from scratch and ensure it was safe, compliant, and highly profitable.
As an offline-first brand, Jays Company needed ads that would generate commercial-intent B2B PPC leads, not consumer clicks.
Jays Company expected a safe, compliant, and results-driven advertising setup, specifically:
We delivered a complete and compliant advertising ecosystem tailored for high-intent healthcare supply buyers, creating a strong foundation for scalable commercial PPC acquisition.
This prevented flags while supporting strong medical supply PPC advertising performance.
Plus long-tail variations that support PPC B2B lead generation.
We took full ownership of the client’s first-ever advertising venture and built a strong foundation for predictable, compliant, and profitable growth.
In just one month, Bing Ads delivered exceptional performance, generating 95 conversions from a modest $651.57 ad spend, achieving an impressive 850.46% ROAS and capturing 16,746 impressions.
During the full campaign period from September 19 to November 17, 2025, Google Ads drove significant commercial impact with 128 direct purchases and 199 lead form submissions. The campaigns maintained an efficient average cost per conversion of $11.68, while achieving a conversion value-to-cost ratio of 9.68, resulting in an outstanding ≈ 968% ROAS.
Together, Google and Bing produced a highly profitable and scalable acquisition funnel for Jays Company, proving the effectiveness of a compliance-first, intent-driven advertising strategy.
This transformed Jays Company from a traditional, offline-heavy supplier into a digitally scalable B2B brand.
Jays Company’s journey shows how even traditional healthcare suppliers with no advertising history can achieve rapid digital growth with the right strategy, compliance-first execution, and data-backed optimization.
By building every part of their advertising foundation from scratch, (tracking, campaigns, compliance, funnel, and optimization) we enabled the company to generate profitable orders online for the first time in its history.
With a stable ROAS above 850–968%, predictable conversions, and a scalable acquisition funnel, Jays Company is now positioned for long-term digital success across the U.S. healthcare supply market supported by Wagento’s PPC services.
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