Wagento Knowledge Centre

Let’s be real. In 2025, mobile still isn’t where most B2B purchases close — Forrester’s numbers put mobile-driven B2B order completions at under 15% — but it’s where the buying lives.

In this edition, we break down why cross-border B2B fails buyers and how leaders are addressing this issue with ecosystem tools, smarter payment flows, and buyer-first procurement design.

Let’s be real. In 2025, mobile still isn’t where most B2B purchases close — Forrester’s numbers put mobile-driven B2B order completions at under 15% — but it’s where the buying lives.

The stakes are higher than B2C. This isn’t buying socks. This is $40K in electrical components for a hospital, with a Monday delivery deadline. One smooth deal could mean you win the next twelve, plus the referral.

If your customer has to call or email customer support for basic info, it means your website isn't doing its job. You’re making your buyer work harder than they should—and adding unnecessary friction to their day. What should be a one-click answer from your website turns into a “hold, please” down the rabbit hole for info.

You can’t treat your platform like a set-it-and-forget-it appliance. Tools break. APIs drift. What worked six months ago might be silently throttling your growth right now. If you’re not actively tuning, testing, replacing, and tightening your stack, you’re not scaling.