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Founded in 2008 by Iraq War veteran Jamie McCallum, Palmetto State Armory (PSA) began as a small operation selling ammunition from his garage in South Carolina. Rapid growth led to a 30,000-square-foot warehouse and the launch of their first physical store in 2010. So, PSA expanded into manufacturing its own firearms and diversified its inventory to include hunting gear, fishing accessories, and more.
2016, PSA had achieved $250 million in sales and employed over 300 staff, including 100 veterans or active-duty members. PSA needed a reliable platform to build their rapidly growing eCommerce store upon. The company was still using the Magento Community version. With multiple platform issues, they observed low conversion rates, inefficiencies, inability to handle site traffic, etc.
That’s when Wagento and PSA collaborated. In 2012, we helped PSA transition to a scalable eCommerce platform to support its rapid growth and continued success. Continue reading to understand how we achieved enterprise-level success of Palmetto State Armory.
PSA had clear project requirements:
Wagento delivered a comprehensive solution tailored to Palmetto State Armory’s unique needs. Over the next six years, we played a pivotal role in PSA’s remarkable growth by providing exceptional website development support at every stage. McCallum’s simple online store required a significant upgrade, and Wagento stepped in with a range of services to elevate PSA to the next level, including:
With a successful platform migration, Palmetto State Armory (PSA) achieved remarkable improvements across performance, scalability, and customer experience:
This platform migration empowered PSA to operate more efficiently, convert more customers, and scale without constraints.
Palmetto State Armory (PSA) has grown into one of the most trusted retailers of firearms and ammunition, known for offering lifetime warranties, competitive pricing, and hard-to-find American-made products. But PSA didn’t begin as a large-scale retailer. Their transformation from a small online shop into a multi-store enterprise—with 6 physical locations and a high-traffic eCommerce site—was made possible through a strategic platform migration led by Wagento.
By migrating PSA to a more scalable and high-performance eCommerce platform, Wagento helped unlock faster load times, stronger security, and a dramatically improved shopping experience. Customers visiting the PSA website now enjoy a responsive interface, intuitive navigation, and UI/UX enhancements that simplify product discovery. Custom features—such as product comparisons, concealed-carry information, daily deals, and an engaging blog—were implemented seamlessly during the migration.
This successful platform migration empowered PSA to scale, innovate, and deliver a superior digital experience aligned with the needs of modern firearm enthusiasts. Their journey proves that with the right platform, expert migration support, and a customer-first mindset, a passionate idea can evolve into a thriving and future-ready enterprise.
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